It feels surreal that I am more than halfway through my placement. From nervously entering the office on Day 1 to confidently editing monthly e-newsletters and leading projects, this year has changed me in ways I’m only just beginning to understand.
One of the biggest lessons I’ve learned is that I can adapt — and fast. Whether it was picking up new software (looking at you, InDesign), filming TikToks for a world-class orchestra, or figuring out what to do when a campaign didn’t go to plan, I’ve proved to myself that I’m resourceful, creative, and a quick learner.
I’ve also discovered how much I love working in the arts and culture sector. I used to think I’d end up in only advertising (not that there is anything wrong with that), but being surrounded by music, storytelling, and creative collaboration every day has sparked something deeper in me. I’m happiest when I’m working on something that means something and the LSO showed me I could do exactly that.
Preparing for Final Year
This placement has done more than give me experience, it’s given me direction. I now know what kind of creative I want to be: one who’s thoughtful, community-driven, and not afraid to try new things.
As I head into my final year at university, I’ll carry with me:
- Confidence in collaboration — especially since my final major project will be a paired creative brief.
- Organisation tools — including my Trello board, Teams calendar, and trusty daily to-do list (my holy trinity of staying on top of everything!).
- A deeper sense of purpose — I want my work to uplift, connect and inspire, just like the music I’ve been surrounded by this year.
Thanks to my time at the LSO, I am feeling more at ease about writing my dissertation. I now feel far more confident in my research skills from analysing digital campaigns and artist content to understanding audience behaviour. I’ve learned how to dig deeper, ask the right questions, and reflect critically on what works and why. Combined with my now well-oiled organisation system, I know I’ll be able to structure my research and writing process effectively. I’m no longer intimidated by big projects as I’ve managed real ones all year!
My New Goals
Looking ahead, here’s what’s on my radar:
- Get involved in more artist/conductor filming — I’ve found I love content creation in more personal settings
- Explore PR and comms — I’ve had a taste of it, and I’m excited to learn more about storytelling from a publicity perspective
- Attend more concerts — both for fun and inspiration. Every performance I’ve seen has reminded me why I love this industry.
- Continue networking — I’m still part of the Creative Access Springboard Programme, and I want to make the most of those resources and events
This blog has become more than just coursework. It’s become a space to process, to reflect, and to celebrate how far I’ve come. From sourcing my placement through Creative Access, to being trusted with real campaigns, I’ve learned that I am very open to working this industry.
I used to think I had to have everything figured out before I was “ready.” But now I know that showing up, being curious, and staying kind (to others and to yourself!) is what truly makes you grow.
So here’s to the next chapter. I have no idea what it holds, but I’m excited to live it.
Love,
Amanda xoxo