This year has been filled with projects that pushed me creatively and professionally. Some of my favourites include:
1. Running LSO St Luke’s Social Media
One of my biggest projects this year has been taking the lead on the LSO St Luke’s Instagram, Facebook and Threads accounts. When the venue closed temporarily at the end of 2024, we had to rethink our strategy — how do you keep your audience engaged when your physical space is out of action?
This taught me so much about:
- Strategic communication: I wasn’t just posting pretty pictures. I had to think about audience expectations, tone of voice, and what content was actually useful during a closure.
- Creative autonomy: I pitched my own content ideas (such as performance throwbacks and community features) and learned to trust my instincts when scheduling posts or tweaking captions.
- Analytics: I got into the habit of checking insights regularly and thinking critically about what works and why. I love being creative, but I’m starting to enjoy the data side too — weird, I know!
This project was a turning point. It showed me that I could be more than just a helper, I could lead something. It also gave me confidence in presenting my ideas and being proactive when things were unclear.
Check out my work for LSO St Luke’s: Instagram / Facebook / Threads
2. Filming Content with Sumina Studer at the Serpentine Gallery
Another standout moment? Attending the LSO Conservatoire Scholarship evening at the Serpentine Gallery and supporting the content shoot with violinist and influencer Sumina Studer.
This experience helped me:
- Build confidence in engaging with artists in a professional way — a skill I’ll carry into future filming sessions or LSO events.
- Understand the intersection between influencer marketing and classical music, something I hadn’t even thought about before.
- Develop on-site problem-solving skills. Things moved fast, so I had to be adaptable and calm.
At first, I felt a bit out of place surrounded by musicians, LSO patrons, and arts professionals. But once I got into the flow, I loved it. Helping set up shots, checking lighting, and capturing social-friendly content in real time. I felt like I was in the creative process, not just adjacent to it.
The content I helped Sumina shoot: Instagram / TikTok
3. Designing the Print Programme for Half Six Fix
This one still makes me emotional. When my original daily line manager, Meg, left the LSO at the start of 2025, I was trusted with a major responsibility: designing the print programme for our Half Six Fix concert, conducted by Sir Antonio Pappano.
It wasn’t easy. InDesign and I had a love-hate relationship, but I learned:
- How to work with layout templates and manage print deadlines
- The importance of tone, hierarchy, and accessibility in printed materials
- To ask for help when I need it. Nathan, our Marketing Manager, was so supportive, reviewing my work and helping me polish it before it went to print.
This project showed me the emotional side of growth. I was scared to step into someone else’s shoes. But I did it and I’m proud of the result. It reminded me that being “ready” isn’t about being perfect, it’s about being willing to learn on the job.
Each experience taught me that creativity isn’t just about visuals. It’s about communication, strategy, collaboration, and empathy. I now see myself not just as a student doing a placement, but as a valuable contributor to an organisation.